For all plans on the Locable Marketing Platform
Events are a key element of local communities, and at Locable, we prioritize making event promotion simple, effective, and impactful. However, many organizations face gaps in marketing their events, leading to missed opportunities for engagement and recognition.
This article outlines key activities you can complete in your Locable account to ensure your events reach the right audience while maximizing your visibility. You’ll also find links to detailed implementation guides for each step.
For a comprehensive strategy overview, we also offer a step-by-step how-to and strategy webinar for you to review.
Event Pages vs. Event Posts
As a general rule, if you choose to create a webpage about specific and recurring events, the event page should focus on general event information, such as the event’s purpose, history, and key highlights. This is a great place to recognize sponsors, show event preview articles and include event recap articles from prior years.
Specific details like the date, time, and location should be included in the event post on your calendar, ensuring visitors can easily find and share accurate and updated information.
Ways to Promote Your Events
Promoting your events effectively ensures greater visibility and engagement.
Use the Calendar Tool
Our Calendar Tool is your go-to resource for listing events with all essential details. Creating a dedicated event post makes it easy for people to find, share, and RSVP, ensuring they have the most up-to-date information.
Leverage the Blogging Tool
For a more dynamic approach, our Blogging Tool can create:
- Event Preview Posts – Build excitement before the event.
- Behind-the-Scenes Content – Showcase planning, special guests, or exclusive details.
- Event Recaps – Share highlights, photos, and success stories afterward.
Blog posts allow you to include engaging media like images and videos while providing a narrative that captures interest and encourages engagement.
Expand Your Reach with Google & Facebook Integrations
Maximize your event’s exposure by leveraging our integrations with Google Business Profile and Facebook:
✅ Google Business Profile – Events posted on your calendar can be shared directly with your Google Business Profile, helping you appear in local searches.
✅ Facebook – Automatically share events to your Facebook page, making it easier for followers to engage and RSVP.
For a more dynamic approach, use our Blogging Tool to create event preview posts, behind-the-scenes content, or recap stories. Blog posts allow you to include engaging media like images and videos while providing a narrative that builds excitement.
Distribution - Promote Across Multiple Channels
Events posted on your calendar can be shared across these platforms, increasing exposure and driving more engagement. We recommend a Marketing 3-4-5™ Distribution approach to maximize effectiveness with minimal effort.
Be sure to:
🔗 Link your event post within blog posts.
📢 Share your blog and event post via social media and email newsletters.
📅 Regularly update event-related content to keep your audience engaged year-round.
Extra Steps for Event Promotion
Using Video in Event Promotion
Videos are a powerful way to capture attention and drive engagement. You can add a video directly to:
- Your event post on the calendar.
- Your event page for general promotion.
- A dedicated "Event Preview" blog post—our recommended approach.
By embedding your video in a blog post, you can:
📣 Share & distribute the post across platforms.
🔗 Include a direct link to the event post for easy access.
Building a Blog Feed for Recurring Events
For annual or recurring events—such as a Block Party each year—you can create a blog feed based on a specific category that automatically updates on your event page.
🔹 Step 1: Set up a category for your event-related blog posts.
🔹 Step 2: Publish new blog posts under this category.
🔹 Step 3: The blog feed will automatically include related posts, keeping your event page fresh with past stories, previews, and recaps.
This strategy helps you build a growing archive of event-related content, showcasing the event’s history without outdated details like specific dates and times.