Understand the basic approaches your Locable account includes to support local and cross-promote.
Available for all plans on the Locable Marketing Platform
There are some great automated tools in your Locable account to simplify marketing but we know some of the concepts are new so we'll try to address them in this article.
Local Connections™ is what we call all of our cross-promotion tools
You have relationships with local businesses and nonprofits and we want to help you support them and help them support you right back - automatically, for free!
The tools in your account that leverage Local Connections™ include:
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Job Board
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Volunteer Board
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Coupon / Offer Board
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Blog Feed
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Mercantile™
It all starts with your CRM
Your account includes a CRM (Customer Relationship Management) database tool to help organize and manage the Companies & Causes i.e. businesses, nonprofits, clubs, and other organizations that you can support. We'll use these words interchangeably from time to time.
The CRM also includes Contacts who can be associated with businesses, they may be leads, customers, volunteers, email subscribers, or any combination therein.
Building your CRM allows you to participate in cross-promotion with the Companies & Causes you support, as well as stay connected with the Contacts that interact with your business.
Local Networks are groups of Companies & Causes
You may have certain businesses or nonprofits you want to use and reuse in the various tools listed above. Local Networks allow you to categorize groups of Companies & Causes.