Highlight Local Businesses You Support and Cross-Promote with Ease
Available for all plans on the Locable Marketing Platform
Locable makes it easy to showcase the local businesses and organizations you support while giving them tools to help promote you in return.
What Are Local Connections™?
Local Connections™ are the local businesses, nonprofits, and organizations you support and endorse - the ones you want to feature on your website, highlight in your marketing, and collaborate with in your community.
By adding these Companies & Causes to your Locable CRM, you can display them on your site, share their content, and foster mutually beneficial relationships.
What is a Connected Business?
Each business profile added into the Locable database contains basic company information. When you connect to a business by adding it to your CRM, that business profile enriches the company data displayed on your website and within your CRM.
- Claimed account - This business has claimed their account to verify their business information, sync with Google Business & Facebook, and take advantage of automated cross-promotion which includes distributing their events, announcements, and more throughout the Locable network
- Unclaimed account - Unclaimed profiles are provided by the Locable community and may include unverified information. Know the business? Invite them to claim their account, verify their info, and take advantage of free tools to promote their events, announcements, jobs, and more to be distributed automatically and be included on their profile.
You can update the Public Company Data to customize how the Connected Business is displayed on your website and in your CRM. However, if the connected business is a claimed account, your updates will not change the original business profile in the Locable database. Instead, your changes will only apply to your website.
When this happens, you’ll see an indication if the information you’ve entered does not match the business’s claimed profile data, ensuring clarity between your customized display and the verified business information.
Cross-Promotion Embeddable Resources
Once you’ve populated your CRM with your Local Connections, you can use Locable’s embeddable resources to cross-promote each other automatically:
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Business Directories – Showcase your supported businesses and organizations.
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Community Calendars – Share and promote their events.
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Job & Volunteer Boards – Post job openings from local businesses.
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Offer Board – Feature their special deals and offers.
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Blog Feed – Share their updates or announcements.
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Mercantile™ – Promote their products through your site.
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Express Email Newsletters – Include them in your regular email marketing.
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Sponsor Recognition Embeds – Acknowledge sponsors directly on your site.
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Tracking Event Registrations - View registered attendees for specific events.
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Collecting Customer Reviews - Gather and share customer feedback.
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Managing Form Submissions - Manage data collected using Locable forms.
Start with Your CRM
Your Locable CRM is where it all begins:
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Companies & Causes: Add the businesses and organizations you support (your Local Connections).
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Contacts: Associate key people (customers, leads, volunteers, or partners) with those organizations.
By organizing these relationships, you can easily use them across Locable’s tools for cross-promotion.
Use Local Networks for Easy Grouping
Want to reuse the same businesses or nonprofits in multiple places? Local Networks let you group your Local Connections for easy selection and repeated use.