There are a lot of questions about photo size. In general, use a large enough image and we'll handle the rest!
Available for all plans on the Locable Marketing Platform
Now that you know what pictures are important for your website and content, let's discuss the image types, sizes, and orientation.
Photos should be supplied in either JPG, JPEG, or PNG format unless specified otherwise.
Responsive Images
We have designed responsive software, designed to be flexible and adaptive. This means it will make adjustments to the layout and interface to fit various screen sizes and devices. This includes how it displays your images.
Locable's software will process all images that are uploaded to create multiple versions for use in different places - as a result, we generally recommend images are at least 1200px wide and 1-5MB in file size. The maximum image size is 5MB.
Learn about cropping and rotating images as well as adding ALT and Title tags.
If your image is larger that's fine, if the orientation is different then the image will be cropped.
While square and portrait images can be used, they simply don't give you as many options and often get cropped to fit the available space.
For instance, the hero image at the top of web pages, the main image on blog posts, event images, etc. should all be landscape orientation. The hero, in this case, has different setting options and often will display slightly differently on different-sized screens as the page is responsive.
Images for Event Posts
Every event post should have a main image. You can either upload a new image or browse images already uploaded to your Media Library.
Pro Tip: It is strongly recommended to use a photo here rather than an image of a flyer or some other document with many details in text. Text in your images does not help with SEO; those details should be part of the event description. Learn more here.
When adding your image for the event, a 'preview image' will be viewed in the full Calendar. The preview image is 4:3 aspect ratio - anything larger than 640x480 will be cropped to fit. Once the event post is opened, the full image will appear.
Sharing to Google Business Profile
Our Google Business Profile integration allows you to push events to your profile, and to sync your Company Data, including the logo image and hero image in Company Data > Business Basics.
Google Business Profile images must meet these additional requirements:
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All photos must measure a minimum of 250px on the short edge, with a file size of at least 10240 bytes.
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These photos must be JPG or PNG.
Sharing to Facebook
According to Facebook's support pages at the time of writing, they recommend "Use images that are at least 1200 x 630 pixels for the best display on high-resolution devices."
Also, if you find the wrong image displayed when sharing to Facebook you can have them recrawl your page by going to https://developers.facebook.com/tools/debug/ adding the specific URL and clicking Debug then rescrape.