Understanding Company Profile Data and How to Update It

Why is your Company Profile Data separate from Website Data?

 

Available for all plans on the Locable Marketing Platform

Company Profile data is the factual information about your business. We allow you to manage this information centrally in your account.

Some of this data is used on your website and some are used when syndicating content or synchronizing information including through Local Connections™ as well as synchronizing your Google Business Profile.

Thus, updating your Locable profile can update how you appear in many places around the internet.

Locable Company Profile

 

The Logo uploaded here will be used on your Locable business listing. For websites powered by Locable, the logo added in the Website Design area would be the logo used for the website.

NOTE: The website logo is best in landscape mode while the main Business Basics logo is best in a square format.

 

The Hero Image should be a wide landscape image. The hero image dimensions are 1140x248px. Your image can be much larger and our software will adjust it, or downsample it, to fit the space.

 

NOTE: We can't 'upsample' a smaller image without losing a lot of quality which is why the larger image is better.

 

Generally speaking, images can be 1-5 MB in size and should be .jpg or .png files. The color palette should be RGB, not CMYK like what is used for printed materials.

Here's an example of how these images will appear in your business profile:

 

You can also update your business location details, a detailed description of your business, and add your hours, social profile links, and team member details! Think of this as the types of things you would say about your business in conversation - your name, your address, phone number, social media profiles, the company leadership, etc.

The option to identify as a nonprofit/cause as well as a Membership Organization enables you to track and highlight members - this is great for Chambers, Main Street Associations, Lead Gen Groups, etc.

Company Profile data changes from time to time and while it should update your website it should also update any linked social media profiles or other presence on the internet. To do this automatically, we strongly recommend that you link your Locable account to your Google Business Profile. This will allow you to synchronize updates, distribute events, and enable you to pull in your Google / Google Maps reviews to feature on your profile and website. The goal is to use Locable as the 'single source of truth' for your business info and the only place you will need to make updates about your company.