Learn how to effectively convert a website visitor into an engaged viewer with our CTA Management Feature.
Available for all plans on the Locable Marketing Platform
A Call-to-Action is a prompt on a website, advertisement, or piece of content that instructs the audience to perform a specific task - to take the next step. It's essentially a signpost saying "Click here!", "Learn more!", or "Buy now!", and is designed to provoke an immediate response or encourage an action that benefits the marketer or content creator.
CTAs can take many forms, including buttons, links, or plain text, but their goal is always the same: to convert a viewer, reader, or listener into a customer or lead.
CTAs serve as the tipping point between user engagement and action. They are crucial for:
- Guiding Users: CTAs help users navigate your content and understand the action you want them to take.
- Improving Conversion Rates: By clearly stating what action to take next, CTAs can significantly increase the chances of turning a potential customer into a lead or sale.
- Enhancing User Experience: A well-placed CTA can make the difference between a satisfied user and a frustrated one by providing clear directions on what to do next.
Create and Manage CTA's
With your Locable account, you can place zones on your website and then control which CTAs appear in which zones with just a few clicks.
Setup and Manage CTA Zones for Use on your Website
Create and Manage Calls-to-Action
By encouraging your audience to take specific steps, you can enhance user engagement, improve conversion rates, and ultimately achieve your marketing goals.