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Managing Advertisements with Broadstreet

Access Broadstreet Ad Server through your website to create advertisements and control where they appear.

Available on the Locable Publishing Platform

 

Locable Publisher websites include access to ad server technology from Broadstreet which allows you to manage advertisements displayed throughout your website.

Using Broadstreet, you can create advertisers, advertisements, and campaigns, then assign those ads to available placements on your site.

Accessing Broadstreet Ad Server

To access your Broadstreet interface, login to your site and click on Manage > Broadstreet Ad Server. This will automatically log you into your Broadstreet account. 

From there, you can create and manage advertisers, advertisements, campaigns, and reporting.

 

NOTE: Your Locable subscription includes an unlimited number of Banner Advertisements and HTML / 3rd-Party Advertisements. Premium advertisement types offered by Broadstreet are billed directly by Broadstreet and are the responsibility of the publisher.  Learn more here.

 

Adding an Advertisement

To display an advertisement on your website:

  1. Open Broadstreet Ad Server. 
  2. Select your Network and then click Advertisers in the left navigation. Then select an Advertiser or add a new advertiser by clicking New Advertiser button.
  3. Next, create a New Advertisement and upload the creative or ad code.
  4. Select the type of advertisement you'd like to create (remember that the premium options will be billed directly to the publisher but the standard Banner Advertisement and HTML or 3rd-Part Advertisement are free to use).
  5. Add the details for this ad including the creative/image and the click-thru link as shown below.
  6. Create or select a Campaign, and Assign the campaign to the Zone placement(s) where you'd like the advertisement to appear.

Once the advertisement is assigned to an active campaign and Zone placement, it will be eligible to display on your website.

See also How to create an advertisement and How to create a campaign in Broadstreet's knowledge base.

Understanding Advertisement Placements

Advertisements appear in designated placement areas throughout your website. When assigning a campaign, you'll select the placement(s) where the ad should display.

To determine which placement is appropriate and what ad dimensions are supported, see Understanding the Banner Ad Sizes for My Site.

Sidebar Advertisements

If you plan to display advertisements in a sidebar placement, the corresponding ad slot must first be added to the sidebar.

To manage sidebar ad slots:

  1. Navigate to Manage Content > Sidebar.
  2. Add the desired advertisement slot to the sidebar.
  3. Save your changes.

Advertisements assigned to that placement in Broadstreet can then display in the sidebar. Learn more about Managing your Sidebar.

Additional Resources

Broadstreet provides detailed documentation for creating advertisements, campaigns, scheduling, targeting, and reporting.

If you need assistance with Broadstreet-specific functionality, please refer to the support resources available within your Broadstreet account.

You can also join their Facebook Support Group at https://www.facebook.com/groups/broadstreetads/.

 

Other Resources

What's what in Broadstreet - Broadstreet Terminology

Keyword Targeting with Broadstreet (And site targeting for publishers using 1 Broadsteet account to manage multiple sites)