--- title: Understanding Keyword Targeting with Broadstreet description: Available on the Locable Publishing Platform While we recommend selling ads based on share of voice (i.e., having multiple advertisers share one placement and then showing their shared ad space across --- [Skip to content](https://help.locable.com/understanding-keyword-targeting-with-broadstreet#main-content) English Show submenu for translations [Send Us a Message](https://help.locable.com/kb-tickets/new?hsLang=en) ![Locable Logo 3a3a3a Gray.png\]](https://help.locable.com/hs-fs/hubfs/Locable%20Logo%203a3a3a%20Gray.png?height=50&name=Locable%20Logo%203a3a3a%20Gray.png) Open main navigation Close main navigation - English Show submenu for translations - [Send Us a Message](https://help.locable.com/kb-tickets/new) - [www.locable.com](https://www.locable.com/) [www.locable.com](https://www.locable.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.locable.com/?hsLang=en) 2. [The Locable Publisher Platform](https://help.locable.com/the-locable-publisher-platform?hsLang=en) 3. [Banner Ads](https://help.locable.com/the-locable-publisher-platform?hsLang=en#banner-ads) # Understanding Keyword Targeting with Broadstreet Available on the Locable Publishing Platform While we recommend selling ads based on share of voice (i.e., having multiple advertisers share one placement and then showing their shared ad space across the entire site vs. targeting individual ads/advertisers to certain pages/placements) targeting can be done down to the page level using keywords when you create the campaign as shown below. ![](https://help.locable.com/hubfs/Knowledge%20Base%20Import/d33v4339jhl8k0.cloudfront.netdocsassets553fd010e4b0eb143c62bb50attachments553ff335e4b0a2d7e23f89ea2014-10-31_1426.png) Make sure to check the Keyword Exclusivity box to ensure that only these ads show on the defined pages. Otherwise, they will share the space with ads that are run of site (i.e., don't have any keywords defined). Here is a list of all available targets: **Tables can't be imported directly. Please insert an image of your table which can be found [here](https://help.locable.com/understanding-keyword-targeting-with-broadstreet?hsLang=en).** **Target** **Keyword** **Example** ***Note:** Anything listed with \[\] needs to be replaced with the parametrized (i.e., spaces are replaced with a -) name of the category, tag or title. So for example, if a page url was [http://www.mansfieldmagazine.com/pages/contact-mansfield-magazine](http://www.mansfieldmagazine.com/pages/contact-mansfield-magazine) the parameterized title would be contact-mansfield-magazine and the keyword that you should enter in Broadstreet would be page\_contact-mansfield-magazine if you wanted the ad to show only on this page.* *\*\*\*Only used for publishers that choose to use one Broadstreet network for multiple sites in order to target each individual site.* - [The Locable Marketing Platform](https://help.locable.com/the-locable-marketing-platform?hsLang=en#main-content) - [Getting Started with Your Locable Account](https://help.locable.com/the-locable-marketing-platform?hsLang=en#getting-started-with-your-locable-account) - [Your Locable Business Profile](https://help.locable.com/the-locable-marketing-platform?hsLang=en#your-locable-business-profile) - [Events & Calendars](https://help.locable.com/the-locable-marketing-platform?hsLang=en#events-calendars) - 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