Images are an important part of an effective website, here are some you should include - by plan.
To simplify the process for you, we’ve included a list of pictures that are generally appropriate for each of our website and project plans.
When possible, please provide pictures in landscape orientation - pictures that are wider than they are tall - as this provides the greatest flexibility for use. If you have great pictures that are not landscapes go ahead and include those as well. See more about image sizes here.
Professional Assistance Lite
This package is a great starter website that provides a foundation you can build your marketing around while also being a great combination of affordable and requiring minimal input... but some input ;)
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Team Pictures - in your office, in front of your store, by your trucks, etc
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Office or storefront
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External view
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Waiting area or entry area
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Where customers receive service - dining room, exam room, service bays, or onsite at their residence or commercial locations
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Signage and branded materials
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Your branded trucks or service vehicles
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Road signage or building signs
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Other notable signage, physical marketing materials, or local landmarks
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Product or service pictures
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3-5 pictures from multiple angles showing the types of products or services you offer
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Professional Assistance
This package expands your website to include a more detailed look at your business, products, and services, etc. As such, we tend to need more images to accompany the expanded content and additional details.
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Team Pictures - in your office, in front of your store, by your trucks, etc
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Individual management pictures to go with their bios as brief profiles
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Community involvement - volunteering, ribbon cuttings, local events, or fundraisers, etc
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Office or storefront
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External view
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Waiting area or entry area
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Where customers receive service - dining room, exam room, service bays, or onsite at their residence or commercial locations
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Additional workspace pictures like executive offices, restaurant kitchen or patios, your workshop, or specialized equipment that enables you to complete projects
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Signage and branded materials
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Your branded trucks or service vehicles
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Road signage or building signs
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Other notable signage, physical marketing materials, or local landmarks
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Product or service pictures
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3-5 pictures per product line or service line with multiple angles showing the types of products or services you offer
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Pictures of people using your products or smiling with your products, at your business, etc
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Pictures of people using your products or smiling with your products, at your business, etc
Pictures of people using your products or smiling with your products, at your business, etc
Community-Wide Initiative with a website (CWI)
The CWI often pairs a website upgrade for your Main Street, Chamber, Tourism Bureau, City, etc. with our exclusive community marketing implementation programs and automated cross-promotional tools (Local Connections™).
Given the nature of your organization and your desire to support and promote your community, there are additional pictures and perspectives that are important to represent on your website and visually support with pictures.
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Team Pictures - in your office, in front of your store, by your trucks, etc
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Individual team pictures to go with bios for brief profiles
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Group and individual pictures of your board, committees, and volunteers
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Community involvement - volunteering, ribbon cuttings, local events, or fundraisers
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Office or storefront
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External view
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Waiting area or entry area
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Where you interact with the community and volunteers - dining room, patio, or welcome center
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Additional workspace pictures like executive offices, your workshops, popup shops, coworking spaces, etc.
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Additional venues worth noting such as amphitheaters, museums, theaters, parks, historical monuments, attractions, etc
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Signage and branded materials
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Your branded service vehicles
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Road signage, Way-Finding or building signs
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Your Main Street, square, parking lots or structures, murals, and farmer’s markets
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Interesting business signage
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Other notable signage, physical marketing materials, or local landmarks
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Product or service pictures
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Do you offer coupon cards, have you produced flyers for events or promotions, do you offer local swag (mugs, t-shirts, etc)?
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