Understanding the Importance of Key Pictures, Photos, and Images for Your Website

A practical guide to submitting the right images by website plan to elevate your brand and support your goals

Images are a powerful storytelling tool on your website. They humanize your brand, build trust, and visually showcase what makes your business or organization special. To simplify the process for you, we’ve created a checklist of recommended pictures based on the type of website plan you’ve purchased.

Professional Assistance Lite

An affordable, low-maintenance starter website with high impact potential

Even with minimal content, strong visuals bring your site to life. Provide a few key images that showcase your team and your space.

Suggested Images:

• Team photos (e.g., in the office, in front of your store, with your trucks)

• Exterior shots of your office, storefront, or building

• Interior spaces like waiting areas or entry zones

• Service delivery areas (dining rooms, exam rooms, service bays, or on-site with customers)

• Branded elements

  • Branded trucks or service vehicles

  • Road or building signage

  • Other key signage, printed materials, or recognizable landmarks

• Products/Services

  • 3–5 images from multiple angles that show your products or the services you provide

Professional Assistance

A more robust website that tells a fuller story—images help support expanded content and deeper engagement

This plan covers more ground, so visuals should support bios, product/services sections, and community activities.

Suggested Images:

• Team photos (group and individual shots for bios/profiles)

• Community involvement

  • Volunteering, ribbon cuttings, attending/hosting events, fundraisers

• Workspaces & Facilities

  • External and internal office shots

  • Customer-facing areas (dining, exam, service bays, etc.)

  • Additional spaces like kitchens, patios, workshops, or specialized equipment

• Branded materials

  • Branded vehicles

  • Road signs and business signage

  • Other notable signage, printed materials, or local references

• Products/Services

  • 3–5 images per service/product line

  • People using your products, interacting with staff, or smiling at your location

  • Repeat this type of image across various service or product interactions

Professional Assistance - Websites for Community Organizations

For Main Streets, Chambers, Tourism Orgs, and Civic Groups—highlight your team and your community

These websites support both your organization and the broader community, so a wider range of images helps highlight your mission and local pride.

Suggested Images:

• Team and leadership photos

  • Staff, board members, volunteers (individual and group shots)

• Community engagement

  • Events, festivals, ribbon cuttings, volunteer projects

• Facilities and spaces

  • Office interiors and exteriors

  • Areas where you welcome or serve the public (e.g., visitor centers, patios, coworking spaces)

• Community landmarks

  • Amphitheaters, museums, parks, murals, historical sites, attractions

  • Downtown streetscapes, parking areas, wayfinding signs, farmers markets

• Branded visuals

  • Service vehicles

  • Organizational signage, local swag (shirts, mugs, stickers, etc.)

  • Promotional materials (event flyers, coupon cards)

• Local business engagement

  • Eye-catching or unique storefront signage

  • Any physical branding that reflects community collaboration

Ready to Share Your Images?

Providing the right photos not only helps us build a visually engaging website—it also ensures your story shines through from the start. Use these suggestions as a guide, and don’t worry about being perfect. The more relevant and authentic your images, the more effectively your site will connect with your audience.

If you have any questions or need help gathering the right images, we’re here to help!