How to Configure Your Locable Account to Send Express Email Newsletters
Configure your Locable account to send Express Email Newsletters from your branded email address
Available for all paid plans on the Locable Marketing Platform
Before you can send Express Email Newsletters from your Locable account, you'll need to authorize Locable to send email using your branded email address (such as you@yourdomain.com).
This is a one-time setup that verifies your domain and authorizes your Locable account to send Express Email Newsletters on your behalf. It requires adding a few DNS records, including DKIM and SPF, to your domain's DNS settings. These records help verify that emails sent through Locable are legitimate, improving deliverability and reducing the likelihood that your newsletters will be marked as spam.
Important: Locable does not provide email hosting or act as your email inbox. You must already have a working branded email address through your existing email provider, such as Google Workspace, Microsoft 365, or another email hosting service.
This setup simply authorizes your Locable account to send newsletters using that existing email address. If you don't already have a branded email address, you'll first need to set one up with your email hosting provider. Read more about why branded email is important here.
Once your domain has been authorized, you'll return to your Locable account to complete your Express Email Newsletter settings, choose your default sender information, and begin sending branded email newsletters.
If you need assistance configuring your DNS records, we're happy to help. Depending on your plan, a one-time $50 setup fee may apply for full-service DNS configuration.
Accessing your Outgoing Mail Settings & Updating Cloudflare
Below are instructions to add your domain to your account, verify that you are the owner of the domain, and set up DKIM and SPF records in your DNS host.
To get started, log in to your Locable account and click on your name in the upper right-hand corner. Then select Account Settings (1). Then go to Outgoing Email Settings (2) in the left-hand menu.
From here you will need to add your Outgoing Email Domain. This is what will be used for sending the Express Email Newsletters. The domain should not include the https:// or the www. (for example, enter 'locable.com' instead of 'https://www.locable.com'.) Then click 'Save'.
Once you've saved the domain, we will automatically generate a set of DNS records for you to add to Cloudflare. It will include 2 TXT records: one to verify domain ownership (1) and one for SPF (2) and 3 CNAME records for DKIM (3).
NOTE: for the 3 DKIM records please use everything before ".yourdomain.com" as the subdomain including and ending with the "_domainkey" portion.
All 5 of these DNS records must be added to your Cloudflare account (our recommendation), or wherever your DNS records are managed for the domain.
Once you've updated your DNS settings, it can take up to 72 hours to fully update. You can check your status at any time by visiting the Outgoing Email Settings page and/or clicking the recheck button for each section. When everything is verified you will see a green checkmark in each section as well as an "Active" badge at the top of the page. In the example above, the SPF records are already indicating they are verified.
See below for more information about how to update your DNS settings - we strongly recommend you use Cloudflare to accelerate your site and add SSL / HTTPS.
Updating Your DNS Settings with Different Providers
Different providers have different procedures for updating DNS records. The following table lists links to the documentation for several common providers. This list isn't exhaustive.
| DNS/Hosting Provider | Documentation Link |
| Cloudflare | |
| GoDaddy | |
| Google Domains | |
| Dreamhost | |
| HostGator | |
| Namecheap | How do I add TXT/SPF/DKIM/DMARC records for my domain? |
NOTE: When setting your SPF records you can only have a single TXT file or the SPF records may fail.
You can combine multiple services into a single SPF record as you see below. The order does not matter.
