Here you will learn more about the importance of a business blog in local marketing
Available for the Build, Grow & Coordinate plans on the Locable Marketing Platform
"Business Blogging" or "Content" or "Posts" is critical because it gives you a chance to share various examples of activities, projects, relationships, and more from your business.
Blogging is a separate activity from managing your website.
Blogging is the best way to add content to your website and will allow your marketing messages to reach far beyond your website.
Pro-Tip: Individual blog posts can be shared on social media and in email newsletters, for example, and will help drive new traffic to your website.
Many Content Management Systems treat the 'blog' feature as central to website management, but this often overlooks the unique needs and objectives of local businesses, organizations, or groups when it comes to their online presence.
That purpose is to drive customers, advance a mission, or simply engage the community.
If you're looking for content ideas, check out Marketing Missions for inspiration and guidance, and be sure to activate the content module.