---
title: How to Set Up Tours
description: "The Locable Marketing Platform: Learn how to set up a Tour in Locable, add Companies and Points of Interest as Stops, organize your experience, and prepare it for visitors to explore."
---

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3. [Tours](https://help.locable.com/the-locable-marketing-platform?hsLang=en#tours)

# How to Set Up Tours

## Learn how to create a Tour, add Companies and Points of Interest as Stops, and prepare your Tour for visitors to explore.

Available with the Community Engagement Core Plus and Max plans on the Locable Marketing Platform.

 

Tours let you organize businesses, landmarks, attractions, and other locations into an interactive experience that helps people explore your community.

Once created, your Tours are available to visitors through the **Locable mobile app**, available for both **iPhone and Android**:

- [**Download Locable from the Apple App Store**](https://apps.apple.com/us/app/locable/id6804838088)
- [**Download Locable from Google Play**](https://play.google.com/store/apps/details?id=com.locable.impact&hl=en_US&pli=1)

Tours can also be **embedded as a resource on a webpage**, giving you another way to feature and promote the experience directly from your website.

Before getting started, we recommend reviewing **Understanding Tours** for an overview of how Tours and Stops work.

 

### Prepare Before You Create Your Tour

It helps to have a basic plan for the experience before you begin building.

Consider the purpose or theme of your Tour, the locations you want to include, and the order in which you want people to explore them.

Your Tour Stops can include:

- **Companies** already included in your Locable CRM
- **Points of Interest** for locations that aren't Companies, such as landmarks, murals, historic sites, parks, or other places

 

### Create a New Tour

Navigate to **Embeddable Resources \> Tours** in your account. Then click **Create Tour** to begin. 

![](https://help.locable.com/hs-fs/hubfs/image-png-Oct-07-2026-08-41-24-1813-PM.png?width=670&height=166&name=image-png-Oct-07-2026-08-41-24-1813-PM.png)

Add the basic information for the Tour, including the Tour name and Description.

![](https://help.locable.com/hs-fs/hubfs/image-png-Oct-07-2026-08-44-25-9859-PM.png?width=670&height=216&name=image-png-Oct-07-2026-08-44-25-9859-PM.png)

This information introduces the experience and helps participants understand what they will be exploring.

Click **Save Settings** to continue.

From here you can add more details about your Tour:

![](https://help.locable.com/hs-fs/hubfs/image-png-Oct-07-2026-08-50-37-1578-PM.png?width=670&height=632&name=image-png-Oct-07-2026-08-50-37-1578-PM.png)

Your Tour can include the following details to shape the visitor experience from the introduction through completion.

#### Overview

These details introduce your Tour and will be visible to visitors when they begin the experience.

- **Main Image** - Add an image that represents the Tour and helps introduce the experience to visitors.
- **Intro Audio and/or Video** - Add an audio or video introduction to welcome visitors, introduce the Tour, or provide additional context before they begin.
- **Website URL** - Link to your organization's website or another webpage with information related specifically to the Tour.
- **Phone Number** - Include a phone number if you want visitors to be able to contact your organization while participating in the Tour.
- **Tour Instructions** - Add instructions that will appear on the map screen to explain how to proceed or share anything visitors should know while completing the Tour.

#### Completion Settings

These details appear on the Completion Screen when a visitor reaches the end of the Tour and give you an opportunity to wrap up the experience and direct them toward a next step.

- **Completion Description** - Thank visitors for participating, reinforce the theme of the Tour, or encourage them to continue exploring your community.
- **Completion Image** - Add an image to accompany your completion message and visually wrap up the experience.
- **Completion Audio and/or Video** - Add a closing message to thank visitors, share additional context, or suggest what they can explore next.
- **More URL** - Add a link to a relevant webpage where visitors can learn more, explore additional community resources, or take a suggested next step.
- **More Button Label** - Customize the text visitors will see on the button that links to the **More URL**, such as "Explore More," "Plan Your Visit," or "Learn More."

### Adding Tour Stops

Once you've created the Tour, you can begin adding the locations participants will explore. click **Add Stop** to begin.

![](https://help.locable.com/hs-fs/hubfs/image-png-Oct-07-2026-09-05-50-9781-PM.png?width=670&height=113&name=image-png-Oct-07-2026-09-05-50-9781-PM.png)

Each Stop should be identified as either a Company from your CRM or as a Point of Interest.

- **Company** - Select the Company from the dropdown list. You can choose from Companies already included in your CRM.
- **Point of Interest** - Select the Point of Interest from the dropdown list. You can choose from Points of Interest already included in your CRM. If the location hasn't been created yet, follow the guidance here to **create a Point of Interest**.

#### Should The Tour Stop Be a Company or a Point of Interest?

When deciding whether to use a Company or create a Point of Interest, consider **what you want the location to represent**.

- If you're featuring a business or organization that already exists as a Company in your CRM, use the **Company** when the Stop is about that business or organization.
- Create a **Point of Interest** when you want to feature the place itself because of its history, architecture, landmark status, public art, or other significance separate from the business or organization currently located there.

For example, a historic building may currently be home to a business in your CRM. You could use the **Company** as a Stop when highlighting the current business, or create a **Point of Interest** at the same location when highlighting the history or significance of the building.

This means a Company and a Point of Interest can share the same address when they represent different things. Avoid creating a Point of Interest simply to duplicate a Company that already represents what you want to feature.

#### Add Tour Stop Details

Once you've selected the Stop location, you can add details to shape what visitors see and experience at that Stop.

![](https://help.locable.com/hs-fs/hubfs/image-png-Oct-07-2026-09-06-22-7828-PM.png?width=670&height=1122&name=image-png-Oct-07-2026-09-06-22-7828-PM.png)

- **Stop Image** - Add an image that highlights the location or gives visitors a visual introduction to the Stop.
- **Photo Gallery** - If you have multiple images related to the Stop, select a Photo Gallery to give visitors more to explore.
- **Stop Description** - Add information specifically for this Stop, or leave this field blank to use the Company or Point of Interest description already included in your CRM.
- **Stop Directions** - Add directions or other helpful information visitors should see before arriving at the Stop.
- **Stop Audio and/or Video** - Add audio or video to tell a story, provide additional context, highlight something visitors should notice, or otherwise enhance their experience at the Stop.

Once you've added the details for the Stop, click **Add Stop** to add it to the Tour.

Continue this process until you've added all of the locations you want to include.

 

### Reordering Tour Stops

As you build your Tour, you can change the order of the Stops by clicking the arrow and dragging each Stop to its desired position.

![](https://help.locable.com/hs-fs/hubfs/image-png-Oct-08-2026-03-56-08-5176-PM.png?width=670&height=200&name=image-png-Oct-08-2026-03-56-08-5176-PM.png)

Consider the experience you want visitors to have when determining the order, especially if your Tour is designed to guide them from one location to the next.

### Review Your Tour

Before making your Tour available to participants, review the entire experience.

Confirm that:

- Each intended Stop has been added
- Company and Point of Interest information is accurate
- Stops appear in the appropriate order
- Images and descriptions are complete
- Addresses and location information are correct
- Any instructions or activities are easy to understand

Whenever possible, consider experiencing the Tour yourself before promoting it. This can help you identify unclear directions, missing information, or an order that doesn't work as well in the real world as expected.

### Publish Your Tour

Once your Tour is ready, make it available so people can begin exploring. Go to **Embeddable Resources \> Tours** and toggle from Draft to Live:

![](https://help.locable.com/hs-fs/hubfs/image-png-Oct-08-2026-03-59-07-7046-PM.png?width=670&height=186&name=image-png-Oct-08-2026-03-59-07-7046-PM.png)

### Updating a Tour

Tours can be updated as your community, participating businesses, or experience changes. 

Return to **Embeddable Resources \> Tours** and click **Manage** to edit the Tour, update its information, add or remove Stops, or adjust the order.

![](https://help.locable.com/hs-fs/hubfs/image-png-Oct-08-2026-04-01-15-4361-PM.png?width=670&height=186&name=image-png-Oct-08-2026-04-01-15-4361-PM.png)

For seasonal experiences, you may also be able to reuse an existing Tour rather than starting over.

 

### Best Practices

**Start with a clear purpose.** A focused Tour built around a theme or experience is more useful than simply adding as many locations as possible.

**Use existing Company records when appropriate.** If a Stop is a business or organization already in your CRM, use that record rather than creating a Point of Interest for the same location.

**Use Points of Interest for places, not businesses.** They're ideal for murals, monuments, parks, historic sites, public spaces, and other locations that don't need to exist as Companies in your CRM.

**Make every Stop worthwhile.** Give participants a reason to visit and something useful or interesting to discover when they get there.

**Review Tours periodically.** Businesses, locations, and community information can change. Keep active Tours current so participants have a useful experience.

 

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