---
title: How to Add Pixels, Scripts & Site Verification to Your Website
description: The Locable Marketing Platform - When using Locable's web-builder you may find yourself needing to add certain code and other tracking information from 3rd party services.
---

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# How to Add Pixels, Scripts & Site Verification to Your Website

## Easily Integrate Tracking Tools, Meta Tags, and Verification Code

Available for all plans on the Locable Marketing Platform

 

When you're using Locable's website builder, you may need to add custom code from third-party services—such as Facebook, Google, Pinterest, and email marketing platforms. This can include:

- Verifying domain ownership (e.g., Google Search Console, Pinterest)
- Embedding tracking scripts or pixels (e.g., Meta Pixel, Google Tag Manager)
- Connecting other 3rd-party tools

Manage custom code and scripts for your website by going to **Website \> Site Settings**:

![](https://help.locable.com/hs-fs/hubfs/image-png-Sep-09-2025-08-13-07-4957-PM.png?width=1652&height=872&name=image-png-Sep-09-2025-08-13-07-4957-PM.png)

You’ll see two script boxes:

- **HTML Head Injection** – Code entered here will appear inside the `<head>` tag of your website. Use this for meta tags, verification codes, or scripts that must load early.
- **Footer Injection** – This injects code just before the closing `</body>` tag. Ideal for most tracking pixels and third-party analytics scripts.

> *💡 Example: Google Tag embed codes or Facebook Pixels typically go in the footer, while Google site verification meta tags go in the header.*

Paste the code in the appropriate box. You'll notice some services want their code in the *\<head\>* while others want their code just before the closing *\</body\>* tag. The example above calls for the latter.

### Use the Built-In Analytics Integration

If you're using **Google Analytics 4**, Locable makes it even easier:

- Simply paste your **Google Analytics 4 ID** (e.g., `G-XXXXXXX`) or your **Fathom Analytics Site ID** in the designated field on the **Site Settings** page.

You can [find more detailed instructions here](https://help.locable.com/how-to-add-google-analytics-to-your-site?hsLang=en).

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