Using Calls-to-Action (CTAs) on your website is an important element to convert visitors into customers.
Historically managing CTAs, especially as they change, is incredibly cumbersome but with your Locable account, you can centrally manage your CTAs on your website, blog posts, events, and more.
CTAs are available at every plan level, the number of Zones and CTAs varies by plan level. You can catch the full CTA introduction webinar here>>
With Locable's CTA tools, there are two primary components
This article deals with creating and managing zones, to learn more about creating the CTAs themselves you can find instructions here.
A single Zone can feature multiple CTAs and you can have multiple zones to display different types of CTAs on different parts of your website.
Creating CTA Zones
To start using CTAs, click Marketing Funnel > Calls-to-Action and then create your first zone.
You must have at least 1 zone added to your website in order to display your Calls-to-Action.
Create your zone and give it a name and description so you can stay organized as your usage grows.
CTA Count - By default, a zone will show a single CTA when the page loads. If you have more than 1 CTA then what people see will change with each refresh.
By contrast, you may want 2 or more to CTAs to display at the same time. You can adjust that using the CTA Count setting. Please note this is not generally recommended so consider this approach carefully.
If you have more CTAs in a zone than are available to display, the CTAs will rotate with each page load.
Allow Duplicates - In some cases, you want to add a single zone multiple times on a given page and want the same CTA to appear more than once. Use Allow Duplicates in this case.