Configuring Your Locable Account for Express Email Newsletters

Before you can start sending Express Email Newsletters, there are a couple of things you must do in your account. After you set up your domain to send emails, you'll complete the process below... you'll also want to set up Contact Lists and subscribe people to them to start sending emails.

Access Express Newsletter settings by clicking your name in the upper right-hand corner then Account Settings and Express Newsletters.

Add the name of the person to appear as a sender - naming a real person instead of your business name, support, marketing, etc will increase the odds that people want to open your emails.

Add the sender's email address - the domain should match the one you verified originally.

Pick a background color - this acts as a border for your email and the header image is a logo or similar image that will appear at the top of your emails.

You can add an Events Section Header Label and a Content Section Header label for blog posts and articles. This makes the email more scalable and differentiates events from other content more fully.

The next section enables your emails to automatically include information from your Locable account toward the bottom of all emails: your social media icons, your hours of operation, your delivery area (if applicable), and your current business status alert (if applicable - this was originally added as a COVID status and may be used in any unique circumstances).

Where should people be directed after they confirm their email? Refers to what should happen after someone opts-in to your newsletter through one of the forms and is blank by default and uses an automatically generated confirmation from Locable. However, you may wish to redirect to a custom page on your website to include custom messaging, a download, a coupon, or something else.

Note, this doesn't apply to subscribers that you import or add manually without an email confirmation.

This contact information is required to be in compliance with CAN-SPAM law. It gets included in every email you send.

Please note: per CAN-SPAM law, your address must be a physical address and not a PO box.

The Permission Reminder is a short message to remind your subscribers of how you got their email addresses. It can also help prevent your newsletter from being considered spam.

We recommend a simple permission reminder message such as: "You are receiving this email because you opted-in on our website, at a live event, or requested to be included." Obviously, customize this for your own situation.