Custom Posts provide you with the greatest amount of flexibility in how your present your content while Guided Blogging simplifies the process to save you time. However, as there is added flexibility this is also added configuration to get the desired outcome.
Be sure to explore all of the supported post types, where to find drafts and published posts, and the role of Marketing Messages.
Getting Started
Go to Business Blogging
Select New Post (*or click "New Custom Post" in the quick access bar)
Select Custom Post
*You can access New Custom Posts at the far-right of the Content Menu (on mobile you must scroll to view).
Like web page in our Web Builder, a Custom Post is composed of a series of content blocks.
1 - Give your Custom Post a descriptive title.
2 - Click the 'add image' (or touch on mobile) to browse images already in your account or to upload a new image.
Note: You can also embed a video or other content in place of the image by clicking 'add embed'.
3 - Each content block has 4 options:
Image Right
Image Left
Full-Width Text
Full-Width Image
Note: You can reorder the content blocks by dragging them up or down (requires a mouse i.e. not available on mobile or tablet).
Suggested approach for quickly creating a great Custom Post
There are many ways to use Custom Posts however we see a common need to include 2-5ish images and here is our suggested approach.
Make the default Content Block a full-width image
Add a block with full-width text
Add another block with the image right then another with the image left - repeat as necessary based on how many images you have and be sure to add text... you may need to cut-and-paste text to move it around so there is an appropriate amount of text in each box
Add a final block with full text to conclude your post and include your call-to-action(s)
