If enhancing your website to make it more effective is important to you then Locable is a great fit.
Enhancing your website usually requires a combination of factors such as:
Ensuring you have calls-to-action on your pages to keep visitors moving toward becoming a customer
Highlighting what's most relevant about your business or organization for different types of visitors
An active "blog" with content that communicates what is unique about your business, your community involvement, etc - a human element
Social proof such as customer reviews bring would-be clients comfort to work with you
A robust contact page and forms rather than contact information haphazardly added to your site