When creating a Post or even managing a page in Locable you'll notice a small option in the upper right hand corner to Toggle Advanced Settings.
When clicked this exposes a couple options for you to explicitly define the description of your content (or page) as well as the "official image," these are then used by Google, Facebook and others when present your content in search results or Newsfeed's, respectively.
1. Meta Description - This is simply the description of content that will appear in search results or on someone's Newsfeed etc.
It's recommended to keep this to around 160 characters, it should be punchy and compelling but don't give away everything in the description. This should be the teaser, think about movie trailers, enough to get people interested but not so much that they don't have to actually read the content.
2. Custom OG:Image - This is the image that will appear in the newsfeed or, occasionally, in the search result.
What if I don't use the Advanced Settings?
If left blank both Google and Facebook will guess at your content. Generally this means they'll take the first 160ish characters of your post (body content) and an image.
What this means is that it's entirely possible Facebook will show the wrong image or one that doesn't make the post very clickable while the description will lack that added hook to get people to click. The net result is fewer clicks, fewer visits and poorer SEO & Social media performance (both Facebook and Google track click-thru-rates in determining content quality and relevance).
It's worth the extra 30 seconds.
Can I change Advanced Settings after publishing?
Yes, you can update these after the fact however you may notice posts shared to Facebook don't reflect the changes because Facebook uses "caching" to improve performance.
You can clear the cache by visiting https://developers.facebook.com/tools/debug/ and pasting the URL of the content you want to update in their tools.
Steps to clear Facebook cache:
- Copy & Paste the URL into the text box
- Click Debug
- When the page reloads click "Fetch new scrape information" button.